Media, Advertising & PR Conferences in Germany

4th Annual Pharma Marketing Summit: Digital Marketing and CEM

Date: 23-Sep-14 to 25-Sep-14
Location: Berlin / Germany
Pharmaceutical digital marketing is currently a ballooning phenomenon in the pharma industry. Many pharma professionals agree that digital strategy will play a significant role in the marketing plans of the future, but many companies still lack the capabilities to fully integrate digital marketing into the wider business strategy. Key Topics: • Discuss Leadership and Changes in the Pharma Context • Get fresh Insights into developing a customer-centric culture • Examine how to build a cost optimized integrated digital marketing service for an enhanced customer experience • Debate the best practices in Big Data Analytics • Identify how to align your CRM with Digital channels