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2nd Annual Pharma eMarketing Congress

Date: 13-Sep-12 to 14-Sep-12
Location: Melia Barcelona / Barcelona / Spain
Category: Education Healthcare & Pharmaceuticals Conferences & Trade Fairs

CHANGING FACE OF TODAY’S eCUSTOMERS, HOW NOT TO FAIL?

eMarketing in the pharma industry presents not only a new horizon but above all a necessity. Novel digital technologies have been revolutionizing healthcare and increasing the online engagement of all key pharma players. How can pharmaceutical companies use the emerging digital shift to its full potential? What innovative trends and challenges are there to look for? Which eMarketing channels make for the best eMarketing strategy? 2nd Annual Pharma eMarketing Congress will discuss the challenges and opportunities in the areas of: alternative eDetailing practices, mHealth innovations, measuring the ROI from digital activities.

Visitors

Senior Vice Presidents, Vice Presidents, Senior Executives, Global Heads, Directors and Managers of:eMarketing, Digital Marketing, Marketing, Multichannel Marketing, Online Marketing, Global Marketing, Social Media, Media Relations, Online Communication, Innovation, eMedia, Marketing & Sales, Strategic Marketing, Business Development, Brand Marketing, mHealth, and Mobile Marketing

Exhibitors

Joss Hertle
Industry Head Healthcare
Google
Germany

Rene Neubach
eMarketing Manager
Pfizer
Austria

Jos Echelpoels
Director IT, Regional Initiatives
Janssen
Belgium

Mohammad Al Ubaydli
Founder and CEO
Patients Know Best
United Kingdom

Gozde Unverdi
Head of Xarelto
Bayer Healthcare Pharmaceuticals
Turkey

Kay Rispeter
Head of Multichannel Marketing
MSD Sharp Dohme GmbH
Germany

Kasper Kofod
Social Media Manager
Novo Nordisk
Denmark

Gareth Thomas
Online Healthcare Specialist
digital
United Kingdom

Christian Puetter
Program Manager Online Marketing
Bayer Business Services GmbH
Germany

Gian Antonio Negrini
Innovation and Project Management - Web and Digital
GlaxoSmithKline
Italy

Sergi Moscardo
Head of Global Relationship Marketing
Almirall
Spain

Anne-Sophie Martinet
Head of Marketing and communications
Les Nuages
France

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