5th Digital Pharma Europe

Date: 25-Feb-13 to 27-Feb-13
Location: Bristol-Myers Squibb / Paris / France
Category: Healthcare & Pharmaceuticals Conferences & Trade Fairs

Digital Pharma Europe is one of the key component conferences of the groundbreaking Digital Pharma Series. ExL Pharma has leveraged our global network of industry experts to further analyse global industry perceptions and pain points and match these with interactive and practical solutions. Through extensive market research with industry leaders, the message is clear:

The most sought after tool in better equipping marketing teams and progressing digital marketing strategy is the opportunity for peer-to-peer contact to enable groundbreaking technical and strategy roll out.

The 5th Digital Pharma Europe conference is specifically designed to meet the evolving needs of pharma marketing teams in the region.

Visitors

The Scope

Multi-Channel Marketing: Analysing whether pharma marketing will become MCM at a base level in future
Examining how to effectively measure the ROI of MCM and covey this to senior management: what to look for, metrics, suites of tools and identification of the alterations/channels that result in a change of behaviour
How to operate with a multimedia mix - how can pharma work with the full range, not just social media etc
ePatient and physician network's evolution and the innovative tools for their interaction with pharma: Profiling interaction of newer social media channels such as Tweet chats and video calls on Google+, and the strategies used to deliver messages to doctors
Discussing how to effectively monitor and manage off-label discussions, and how you can deal with open platforms for patients from a technical and regulatory oversight standpoint
Social listening – listening to professional and patient conversations: Organizational strategy for leveraging feedback received from consumers and physicians from multiple channels
Gamification and how to actually impact upon patient behavior and compliance
Big Data: transitioning with handling small to big data, carefully handling patient privacy without incurring regulatory pressure
Change management and transitioning your strategy to incorporate social media and digital mediums to effect behavioral responses

Exhibitors

Ci&T
Digitas Health
Drcom
EVEO
FICO
LBi Health
Prolifiq Software

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