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Uncover how you can harness influencers in your marketing and communications strategy

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Date: 07-Apr-14 to 07-Apr-14
Location: Holiday Inn, Bloomsbury / London / United Kingdom
Category: Conferences & Trade Fairs Companies

SMi’s Identifying and Engaging with Influencers masterclass - hosted by Edelman Digital will take place on the 7th April in London

Content Body :
Influence is an essential part of both issues management and 'image' promotion online. Influencers can spark protests, inspire mass support movements, change public attitudes and opinions and change the behaviour of the publics you want to engage. Although the defence industry typically pays more attention to demand drivers originating within the defence department, past experience suggests external influences have a bigger impact on the scale and composition of military demand. By identifying, understanding and engaging with influencers you can make your marketing and communications more focused, effective and successful.

SMi's masterclass hosted by Edelman Digital will explore how to identify and engage with influencers online, the value of doing so and the role that they play in building communities around your brand. This course will help delegates identify, understand and engage with influencers that can make your marketing and communications more focused, effective and successful.

For more information and full programme details please visit: www.smi-online.co.uk/2014fluencers4.asp

Visitors

Who should attend

Anyone within the Defence sector or Armed Forces organisations that have the following job titles:

• Communications Director
• Brand manager
• Digital Strategy Director
• Marketing Director/Manager
• External Communications Director/Manager
• Website Director/Manager
• IT Business Director/Manager/Analyst
• Managing Director
• Commercial Director
• Internal Marketing Specialist
• Director of Community Engagement
• Social Media Analyst
• Director of Digital

Exhibitors

Who should attend

Anyone within the Defence sector or Armed Forces organisations that have the following job titles:

• Communications Director
• Brand manager
• Digital Strategy Director
• Marketing Director/Manager
• External Communications Director/Manager
• Website Director/Manager
• IT Business Director/Manager/Analyst
• Managing Director
• Commercial Director
• Internal Marketing Specialist
• Director of Community Engagement
• Social Media Analyst
• Director of Digital

Go to event website

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