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Digital Pharma Latin America

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Date: 08-May-14 to 09-May-14
Location: Conrad Miami / Miami / Florida / United States
Category: Healthcare & Pharmaceuticals Conferences & Trade Fairs

Our mix of both regionally located and US HQ based marketing experts will provide practical experiences, including explanations in how to:

• Build templates, processes, check boxes and best practices that ensure buy in and approval from senior management

• Analyze and review the latest strategies and techniques to utilize digital tools for market access and penetrating specific geographies in the region

• Customize product teams, messages and collateral in global vs. regional multi-channel marketing strategy and platform delivery

• Develop effective patient adherence tools through digital methods that take into account poverty levels and percentage out of pocket

Mobile, digital and social media marketing innovation continues to expand at pace and the LATAM region is in urgent need of guidance in how to embrace the digital revolution taking place in the more developed Western markets and evolve from traditional marketing strategy. Not only in the marketing initiatives and consumer engagement strategy, but the technology, internal approval and cost implications all provide difficult challenges in building a robust marketing and sales business model. Join ExL Pharma at this truly innovative conference to leverage our multitude of global contacts and networking platform to decipher the challenges, opportunities, cultural phenomena being seen across the LATAM region.

Visitors

Marketing, sales and business development professionals in the pharma, biotech and medical device industries.

Exhibitors

Digital marketing solution providers

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