4th Annual Pharma Commercial and Sales Force Effectiveness Summit
Date: | 23-Sep-14 to 25-Sep-14 |
Location: | To be Confirmed / Berlin / Germany |
Category: | Healthcare & Pharmaceuticals Conferences & Trade Fairs |
The pharmaceutical industry is facing an intense transformation and companies are trying to adapt their commercial models for competitive advantage and a new degree of engagement.
Although key account management is not the new topic on the table; it is now seen as a key differentiator. And as for other industries customer experience management is a hot topic, key account management comprises all the tools to be perceived the same way. A successful KAM strategy, however, involves more than change name of sales reps to account managers. Instead, companies see more and more the need to hire individuals with skillsets outside of traditional sales, train them to speak to customers differently, and allow the KAM team the liberty to lead over their own territory and accounts.
Key Topics
• 2014 Year of innovation and technology- how sales reps will serve faster and the customers more effectively
• Why to recognize that KAM is an organizational change, not a sales technique
• Multichannel Marketing and digital strategy for your commercial effectiveness
• Closed Loop Marketing challenges
• End of “sales generalist”- the rise of sales reps with industry and product expertise- to make better and faster purchasing decisions to better understand the needs and wants of your customers.
Although key account management is not the new topic on the table; it is now seen as a key differentiator. And as for other industries customer experience management is a hot topic, key account management comprises all the tools to be perceived the same way. A successful KAM strategy, however, involves more than change name of sales reps to account managers. Instead, companies see more and more the need to hire individuals with skillsets outside of traditional sales, train them to speak to customers differently, and allow the KAM team the liberty to lead over their own territory and accounts.
Key Topics
• 2014 Year of innovation and technology- how sales reps will serve faster and the customers more effectively
• Why to recognize that KAM is an organizational change, not a sales technique
• Multichannel Marketing and digital strategy for your commercial effectiveness
• Closed Loop Marketing challenges
• End of “sales generalist”- the rise of sales reps with industry and product expertise- to make better and faster purchasing decisions to better understand the needs and wants of your customers.
Visitors
At this event you will meet Members of the Board, Vice Presidents, Directors, Head and Senior Managers involved in the areas of:
• Sales, Sales Force Effectiveness
• Marketing
• Key Account Management
• Product/Brand/Portfolio Management
• Training and HR and Learning
• Commercial Effectiveness
• Business Intelligence / Marketing and Business Support
• e-marketers/ IT / CRM
• General Managers/ Business Unit Directors
• Sales, Sales Force Effectiveness
• Marketing
• Key Account Management
• Product/Brand/Portfolio Management
• Training and HR and Learning
• Commercial Effectiveness
• Business Intelligence / Marketing and Business Support
• e-marketers/ IT / CRM
• General Managers/ Business Unit Directors
Exhibitors
Allan Lloyds is the world’s leading provider of unrivalled high quality business information, that help organizations of all sizes optimize their people and processes, leading to outstanding professional development and superior business results. Our business intelligence is impeccable, with a growing client base made up of international organisations and fortune 500 companies, all leaders within key market sectors.
Allan Lloyds is bringing to the world innovative and viable solutions with a portfolio of different industries, our ability to adapt to change and our foundation of unending quest for perfection has enabled us to become one of the most innovative companies in the information world.
But, in the face of constant change and innovation, our core values remain constant; commitment to Our people, High ethical standards, Quality and treating people with respect.
Allan Lloyds is bringing to the world innovative and viable solutions with a portfolio of different industries, our ability to adapt to change and our foundation of unending quest for perfection has enabled us to become one of the most innovative companies in the information world.
But, in the face of constant change and innovation, our core values remain constant; commitment to Our people, High ethical standards, Quality and treating people with respect.
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