Marketing Leaders in Telecoms


The role of Marketing Leaders in Telecoms is one which is driven by trying to meet the constantly changing expectations of their customers, whilst managing their ever-tightening budgets. In an extremely competitive market, how can you consistently come up with engaging and fresh content and marketing strategies to engage with your customers?

The summit is the number one case-study led networking platform providing you with practical insights into the complex issues marketing professionals in telecoms are currently dealing with. Through the delivery of results based case studies, along with highly interactive networking sessions, the Marketing Leaders in Telecoms Summit will bring together operators from across EMEA to network within a highly interactive, practical and tailored learning environment.

Benefit from interactive discussions with your peers and learn from case studies form other marketing leaders who are optimising their marketing strategies through analytics, voice of the customer, social media, cross-collaboration, etc.

Here's a taste of topics we'll delve into and what you will learn:

• Determining the true role of the Marketer in Telecoms
• Examining how can Marketing Executives work effectively with the rest of the organisation for a company wide strategy
• Navigating new digital marketing journeys
• Determining how to make your content relevant and differentiating your target audiences with today's technology
• Assessing how can you keep costs down without compromising the impact of your marketing campaign?
• Determining how to leverage the Voice of the Customer to design and develop successful marketing propositions
• Leveraging marketing data to achieve a 360 view of your customers
• Gaining actionable insights from Big Data and use these to radically enhance marketing strategies
• Establishing how to use your marketing strategy to build an enduring brand
• Driving value from your customers

Exhibitors

Olivier Tronchon, CMO, Monaco Telecom; Mark Kellet, CEO, Magnet Networks;Carmen De Abreu, Senior Manager of Loyalty and Base Management, Orange; Andrea Duilio, Consumer Mobile Marketing Director, Vodafone Italy; Stijn Lefebure, CX Insights manager, Telenet;Sergio Cozzolino, Consumer Marketing Mobile Service Development Dept, Telecom Italia; Ben Lethbridge, mData Insight Manager, EE; Katie Hollier, Head of Marketing, Telefónica Digital UK, Telefónica Digital; Yiğit Kulabaş, CMO Corporate business, Turkcell; Katja Henke, Senior Manager Marketing and Communications, Deutsche Telekom, T-Labs; Natalie Malevsky, Head of Insights Comms Services, Telefónica Digital; Helen Mannion, Head of Consumer Insights, giffgaff; Marie Skrivanek, Head of Market Intelligence, Sky;

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