Workshop "Food Writing between traditions and innovation"
Date: | 21-Feb-15 to 21-Feb-15 |
Location: | the address of the venue will be sent to the participants one week before the event / London / United Kingdom |
Category: | Food & Beverages Conferences & Trade Fairs Culture, Society & Lifestyle |
(Anness Publishing donated the following book for the event: "Afternoon Tea" ISBN: 9781846814969, £6.99 (cover in the picture))
Food writing is a coveted job that requires many skills. A successful food writer has deep knowledge of food, cooking skills, an understanding of superior photography and of digital media, and a lot of experience in the food industry. In the UK the professional association of food writers is called “The Guild of Food Writers”. One of its aims is to contribute to the growth of public interest in the subject of food through print media, e.g. cookbooks. Cookbooks are not only popular gift ideas for foodies, they are also popular tools among food producers, food marketers and food brands to communicate with their customers, who are becoming more and more informed about food and the food industry and who make hence informed choices.
The workshop “Food writing between traditions and innovations” highlights how to write successful cookbooks and different genres about food. It highlights how digital media have impacted on the sector of food writing. Jenny Linford, food writer and member of the Guild of Food Writers, will help us understand what food writers do and how.
In her talk with the title “Stories from a London food writer” Jenny will tell us what it means to be a food writer in London between traditions and innovation. She will talk about her experience as a food writer for a variety of print media, including The Guardian, Time Out’s Eating Out guides and The Times and about her books, e.g., “The London Cookbook. Recipes. Stories. History”.
Food writing is a coveted job that requires many skills. A successful food writer has deep knowledge of food, cooking skills, an understanding of superior photography and of digital media, and a lot of experience in the food industry. In the UK the professional association of food writers is called “The Guild of Food Writers”. One of its aims is to contribute to the growth of public interest in the subject of food through print media, e.g. cookbooks. Cookbooks are not only popular gift ideas for foodies, they are also popular tools among food producers, food marketers and food brands to communicate with their customers, who are becoming more and more informed about food and the food industry and who make hence informed choices.
The workshop “Food writing between traditions and innovations” highlights how to write successful cookbooks and different genres about food. It highlights how digital media have impacted on the sector of food writing. Jenny Linford, food writer and member of the Guild of Food Writers, will help us understand what food writers do and how.
In her talk with the title “Stories from a London food writer” Jenny will tell us what it means to be a food writer in London between traditions and innovation. She will talk about her experience as a food writer for a variety of print media, including The Guardian, Time Out’s Eating Out guides and The Times and about her books, e.g., “The London Cookbook. Recipes. Stories. History”.
Exhibitors
Jenny Linford, food writer and member of the Guild of Food Writers
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