PR News Writing Workshop
| Date: | 10-Feb-15 to 11-Feb-15 |
| Location: | Hyatt Regency San francisco / San Francisco / United States |
| Category: | Education |
Learn the essential skills of PR writing and become a better communicator
Effective PR writing is the foundation of successful messaging. Carefully crafted writing can communicate the strengths of a brand or an idea to virtually any targeted audience. It can convert skeptics into evangelists, and make any blog post, social media campaign, press release, email or story pitch resonate with even the harshest of critics.
Join PR News at the Hyatt Regency San Francisco for a day of intensive work with expert trainers who will share tips on developing effective content for social media, crafting email pitches that get noticed, writing SEO-optimized and shareable press releases, applying storytelling concepts to your messaging and much more. Effective PR writing is essential for a successful career in communications. Our sessions are carefully crafted to help you cut through the clutter with sharp must-read written content. So bring your laptop or tablet for a day of interactive learning.
What we’ll cover:
--How to avoid getting deleted and write successful email pitches to journalists
--How to drive the agenda with powerful internal memos and emails
--The essential elements for compelling client pitches
--Establishing a voice and personality on social media
--Top techniques for becoming not just a presence but an influencer through your blog
--Why that old standby—the press release—still works, and how it’s changed.
--Strategies for ensuring your team is writing
SEO-effective content
--Drawing ideas for great PR writing from diverse sources, including literature and media
Effective PR writing is the foundation of successful messaging. Carefully crafted writing can communicate the strengths of a brand or an idea to virtually any targeted audience. It can convert skeptics into evangelists, and make any blog post, social media campaign, press release, email or story pitch resonate with even the harshest of critics.
Join PR News at the Hyatt Regency San Francisco for a day of intensive work with expert trainers who will share tips on developing effective content for social media, crafting email pitches that get noticed, writing SEO-optimized and shareable press releases, applying storytelling concepts to your messaging and much more. Effective PR writing is essential for a successful career in communications. Our sessions are carefully crafted to help you cut through the clutter with sharp must-read written content. So bring your laptop or tablet for a day of interactive learning.
What we’ll cover:
--How to avoid getting deleted and write successful email pitches to journalists
--How to drive the agenda with powerful internal memos and emails
--The essential elements for compelling client pitches
--Establishing a voice and personality on social media
--Top techniques for becoming not just a presence but an influencer through your blog
--Why that old standby—the press release—still works, and how it’s changed.
--Strategies for ensuring your team is writing
SEO-effective content
--Drawing ideas for great PR writing from diverse sources, including literature and media
Exhibitors
Grant Marek Thrillist Media Group, Angie Larsen USANA Health Sciences, Gaby Asmus Finn Partners and Stephen Trousdale Bay Area News Group/San Jose Mercury News
EIN News
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