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Smart Traveller - Digital Strategies Asia 2016

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Date: 26-Jan-16 to 27-Jan-16
Location: Hotel Langham HK / Hong Kong / Hong Kong
Category: Travel & Tourism Conferences & Trade Fairs Culture, Society & Lifestyle

Technology has accelerated adoption and engagement with bespoke services and data to change behaviour and revolutionize the travel industry.
Find out where hotels, airlines, OTAs and technology companies can deliver the best value in this shifting landscape.

- Consumer and Behavioural Trends of the Changing Online Travel Consumer in APAC: Discover the different regional consumer trends which will get your consumer to your digital front door

- Explore the Most Effective Strategies in Measuring, Tracking & Analytics: Hear the most effective ways of aligning big data and analytics with your content, to use it for cross-selling and upselling

- Usability & Cross-Platform Seamlessness: -
Online marketers in APAC have a more complex role than in any other region across the globe. We consider not only what content, but for which audience, in which region, and through which of the many different channels?

- Search and the Changing ‘Search-Landscape': How this is affecting your bottom line: Will audience based optimization revolutionize the paid search industry?

- Mobile is Fueling The Success of Disruptive Business Models: Discover How Travel Brands can Profit from this Trend

- A-Z on Apps - Who Should be Investing in Apps, Why & How? Who should be investing in an App vs mobile site? Explore the value of apps to different travel business models across the travel landscape

Exhibitors

Shangri-La, Skyscanner, Kayak, JAL, Hotel Quickly,

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