Digital Marketing Show Workshop: Transform Your Content with Storytelling
| Date: | 03-Feb-16 to 03-Feb-16 |
| Location: | Jericho Chambers / London / United Kingdom |
| Category: | Education |
This workshop shows you how to move beyond data, ‘facts’ and information and harness the power of ‘Storytelling’ to write effective content for B2C as well as B2B.
Storytelling is a proven technique used by authors, journalists and thinkers, which can have a dramatic impact on the way you, your company and your agencies communicate.
Learning Outcomes:
- How to create a culture, teams and individuals who create brands and comms rooted in memorable and engaging stories, not lists, messages or rational propositions.
- You will understand how people work: how they react to brands in the decision-making process (aka Behavioural Economics)
- You will understand how brands work, how to unlearn much of what the business thinks about brands.
- Learn how to make brands emotionally desirable and how to translate this into content that makes human beings engage and respond
- You will learn how to put together an engaging story: how to develop insightful content and how to write stories that flow and are succinct.
- You will develop ways to make the process of putting together a story more efficient and effective using creation myths, characters and archetypes.
Detailed Course Content: You will...
-Learn how to think, speak and present in stories not catalogues, how to survive and thrive in the DRIP world
-Discuss the vexed question: is B2B different from B2C?!
-Explore why consumers (aka people) are “semavores” and need meaning in their lives, and how brands need to understand this in their content and interactions
-Surface assumptions about your brand and comms culture and unlearn what needs to be unlearned
-Learn how to look for the myth, the history, the character and values of your brand that are the foundation for your story
Storytelling is a proven technique used by authors, journalists and thinkers, which can have a dramatic impact on the way you, your company and your agencies communicate.
Learning Outcomes:
- How to create a culture, teams and individuals who create brands and comms rooted in memorable and engaging stories, not lists, messages or rational propositions.
- You will understand how people work: how they react to brands in the decision-making process (aka Behavioural Economics)
- You will understand how brands work, how to unlearn much of what the business thinks about brands.
- Learn how to make brands emotionally desirable and how to translate this into content that makes human beings engage and respond
- You will learn how to put together an engaging story: how to develop insightful content and how to write stories that flow and are succinct.
- You will develop ways to make the process of putting together a story more efficient and effective using creation myths, characters and archetypes.
Detailed Course Content: You will...
-Learn how to think, speak and present in stories not catalogues, how to survive and thrive in the DRIP world
-Discuss the vexed question: is B2B different from B2C?!
-Explore why consumers (aka people) are “semavores” and need meaning in their lives, and how brands need to understand this in their content and interactions
-Surface assumptions about your brand and comms culture and unlearn what needs to be unlearned
-Learn how to look for the myth, the history, the character and values of your brand that are the foundation for your story
Exhibitors
Anthony Tasgal
EIN News
provides powerful, real-time media monitoring, news aggregation & syndication services. Read the latest news about this topic. See:
