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Actionable Data Analytics Customer Experience Transformation 2015

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Date: 30-Sep-15 to 01-Oct-15
Location: Holiday Inn Regents Park / London / United Kingdom
Category: Media, Advertising & PR Banking, Finance & Investment Conferences & Trade Fairs

With the explosion of customer data captured across multiple touch points, brands face an unprecedented challenge of keeping up with evolving customer expectations and optimising the multichannel consumer journey to positively impact sales and the overall brand experience.
The critical task facing senior brand executives and marketers today is to action analytics to create a single customer view necessary for personalised, measurable multichannel engagement. In addition, brands are being hindered in their ability to drive cross-functioning decisions through the brand by traditional silo structures and the need to unify separate IT systems.
For the first time, world-leading brands are joining the international Actionable Data Analytics: Customer Experience Transformation Summit to determine how to go from analytic-driven insights, to strategy, to execution to optimise the customer experience.
At this unique forum, brands will share practical examples for driving cross-functional capability across their organisation, achieving a single customer view, and ensuring a holistic, seamless brand experience in which consumer interactions are easy, consistent, personalised and measurable.

Exhibitors

Thomas Kleine, Director Business Intelligence, The Coca-Cola Company, Mark Clarke, Senior Director Marketing Analytics, Unilever, Guillaume du Gardier, Head Of Digital - Southern & Western Europe, Ferrero SpA, Holger Offerman, Digital Marketing Manager, Microsoft Mobile, Dave Robinson, Head Of Personalisation, Boots UK & Ireland, Katrin Huss, Director Consumer & Business Insights - Consumer Electronics Division, Sennheiser Electronic, Enzo Angeli, Business Planning Director, Hyundai Motor Company and many more

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