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pharmaNEXT

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Date: 20-Oct-15 to 22-Oct-15
Location: Philadelphia Marriott Downtown / Philadelphia / United States
Category: Healthcare & Pharmaceuticals Conferences & Trade Fairs

Pharma sales and marketing executives are striving to transform their commercial departments into centers of excellence.

Pharmanext is a conference for those who want to achieve commercial success in a customer-centric world. They will gain insights to understand the shift in decision making authority, define the ‘new sales rep,’ and create content and tools that resonate with customers.

The event will serve those who want to optimize all available marketing channels to support changing customer needs, as well as determining how to best allocate resources. Key stakeholders in sales and marketing will learn to design customer-centric commercial campaigns and cost-effective strategies to save time and maximize budgets.

Exhibitors

• Jim Robinson, President, Astellas • Anne C. Beal, MD, MPH, Chief Patient Officer, Center of Excellence for Patient Centricity, Sanofi • Guido Schmitz, Innovation & Design, Bayer • Wim Vandenhouweele, Executive Director, Emerging Markets, Commercial Innovation, Merck • Jane McGonigal, PhD, New York Times Bestselling Author, Author of SuperBetter • Craig Kemp, Innovative Partnerships, Merck Vaccines • Jit Patel, PhD, VP, Business Development, Juvenile Diabetes Research Fund (JDRF) • Thalia Mingo, Associate Director, Multichannel Capabilities, Bristol-Myers Squibb • Damon Harrell, Senior Director, New Product Planning and Commercialization, Alkermes • Jayne Gretz, Vice President, American Medical Association • Leslie Stokes, Senior Vice President for Physician Engagement, American Medical Association • Sanji Fernando, VP, Innovation, OptumLabs • Nuvan Dassanaike, VP, Lead Global Integrated Marketing, Mylan • Catie Coman, Vice President of Marketing and Communications, National Psoriasis Foundation • Terrie Livingston, PharmD, Senior Director, US Medical Innovation & External Partnerships, Biogen • Martin Kovach, Global Content and Creative Evolution Lead, Merck • John Vieira, Executive Director, Global Brand Strategy, Daiichi Sankyo • Augusto Penjasoff, Global Head of Innovation, Digital Multi-Channel & Learning Academies IT, AstraZeneca

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