5th annual Social Media within the Utilities Sector
Date: | 11-Apr-16 to 12-Apr-16 |
Location: | Holiday Inn Kensington Forum / London / United Kingdom |
Category: | Energy Conferences & Trade Fairs |
Engaging with the public via social media is no longer a choice, in fact by 2020 about 95% of a utility’s bill paying customers will have either grown up during the age of digital technology or will be “digital converts” and fully digital savvy. Marketing strategy is no longer a case of ‘should I be on social media?’, it’s all about how social media can transform a company’s digital presence and customer interaction.
The 2016 conference will discuss investment in to social media and how businesses should shape their online presence and develop strategies to harness social media. A key focus of this conference will be assessing how to make social media the centre of operations, not just a useful tool.
BENEFITS OF ATTENDING:
• In-depth discussion about engaging the customer as it is no longer a choice
• Network with peers and improve strategy as an industry collective
• Learn from case studies, on how to deal with crisis
• Analyse the importance of protecting your brand and not losing focus
• Discover how to integrate social media into the rest of your business e.g websites and advertisement
• Participate in imaginative discussion on the future of the utility sector – Understand where the market is going and how to align HR
• Beyond social engagement but looking how social media can play a role in the bigger challenges that utility companies face
KEY SPEAKERS INCLUDE:
• Corinna Allen, Head of communications, Southern Water Services Ltd
• Laura Hopperton, Digital Content Manager, South East Water Ltd
• Giuseppe Caltabiano, VP Marketing Integration - Content, Social Media, Schneider Electric
• Marie Lyster, Customer Experience Manager, Gas Networks Ireland
• Wendy Eyre, Social Media Manager, EON
The 2016 conference will discuss investment in to social media and how businesses should shape their online presence and develop strategies to harness social media. A key focus of this conference will be assessing how to make social media the centre of operations, not just a useful tool.
BENEFITS OF ATTENDING:
• In-depth discussion about engaging the customer as it is no longer a choice
• Network with peers and improve strategy as an industry collective
• Learn from case studies, on how to deal with crisis
• Analyse the importance of protecting your brand and not losing focus
• Discover how to integrate social media into the rest of your business e.g websites and advertisement
• Participate in imaginative discussion on the future of the utility sector – Understand where the market is going and how to align HR
• Beyond social engagement but looking how social media can play a role in the bigger challenges that utility companies face
KEY SPEAKERS INCLUDE:
• Corinna Allen, Head of communications, Southern Water Services Ltd
• Laura Hopperton, Digital Content Manager, South East Water Ltd
• Giuseppe Caltabiano, VP Marketing Integration - Content, Social Media, Schneider Electric
• Marie Lyster, Customer Experience Manager, Gas Networks Ireland
• Wendy Eyre, Social Media Manager, EON
Exhibitors
CORINNA ALLEN (Head of communications of Southern Water Services Ltd), LAURA HOPPERTON (Digital Content Manager South East Water Ltd), GIUSEPPE CALTABIANO (VP Marketing Integration - Content, Social Media, Schneider Electric), MARIE LYSTER (Customer Experience Manager, Gas Networks Ireland), WENDY EYRE (Social Media Manager, EON)
EIN News
provides powerful, real-time media monitoring, news aggregation & syndication services. Read the latest news about this topic. See:
- Biofuel Industry Today
- Clean Coal News Today
- Conferences & Trade Shows Today
- Electric Power News Today
- Energy Industry Today
- Ethanol News Today
- FPSO News Today
- Fracking News Today
- Geothermal Power News Today
- Lighting Industry News Today
- Natural Gas Industry Today
- Nuclear Power News Today
- OPEC News Today
- Offshore Oil News Today
- Oil & Gas Industry Today
- Oil Sands News Today
- Power Plants News Today
- Renewable Energy News Today
- Shale Gas News Today
- Shale Oil News Today
- Solar Energy Industry Today
- Wind Energy Industry Today