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Content Marketing Training - Manchester

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Date: 25-Jan-16 to 10-May-16
Location: The Manchester Escalator / Manchester / United Kingdom
Category: Banking, Finance & Investment Conferences & Trade Fairs

 Content Marketing Training - Manchester 

Does your corporate blog lack personality?
Could your email marketing campaigns pack more punch?
Is your social media activity running low on ideas?  

Content marketing can help your organisation drive new leads, win new business and ultimately increase profits.
But many small business owners find it difficult to create compelling content to fuel their content marketing strategy, citing lack of time, lack of ideas or simply the lack of ability.
Our content marketing training helps small and medium-sized business owners and marketers find their voice and position themselves as Thought Leaders within their own field of expertise.  
This half-day course will explain in plain English how business owners and marketers can:

Find the inspiration to create and publish compelling content that potential clients and existing customers cannot ignore
Improve their rankings on the major search engines
Generate leads, maintain relationships and sell more via email
Win local, national and global media coverage with well-placed PR Campaigns
Engage their prospects with social media
Reduce their reliance on traditional (high cost) paid advertising techniques
Shorten the sales cycle and reduce the need for cold calling techniques
Connect all the dots to build a cohesive content marketing strategy  

Delivered by John W. Hayes, author of the best-selling content marketing book: Becoming THE Expert: Enhancing Your Business through Thought Leadership Marketing and A Crash Course in Email Marketing for Small and Medium-sized Businesses.
 
What people are saying about Becoming THE Expert:
"This is a powerful book if used to its full potential, and is something that should be on the Kindle or iPad of all entrepreneurs. Use these techniques and there is a good chance that you will benefit from them." - Startup Business Book Reviews
"This book is brilliant in that it cuts though

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