The Director's Role in Strategy and Marketing
| Date: | 14-Sep-16 to 16-Sep-16 |
| Location: | Institute of Directors London / London / United Kingdom |
| Category: | Education |
This practical three-day course introduces you to the key concepts and processes for developing and managing a company's overall marketing strategy.
Using a highly practical approach that includes real case study examples, the course looks at the principal approaches to marketing and strategic direction and gives you the tools to effectively lead the strategic process. You will be guided through the key parts of this process and have an opportunity to further their exploration and practice.
By the end of the programme, you will have developed:
- A clear understanding of the board's role in strategic development and implementation
- A range of techniques to support the strategic process
- A deeper insight into how the board designs, implements and monitors marketing strategies
- An understanding of other business directors' approaches to marketing
You will also be able to access exclusive post-course e-learning resources to strengthen what you will have learnt during the course and make a step further in managing your company’s marketing strategy.
“This is an excellent course, informative, practical and challenging. Highly recommended!”
Jason Levy, director of fundraising & marketing, Midlands Air Ambulance
Using a highly practical approach that includes real case study examples, the course looks at the principal approaches to marketing and strategic direction and gives you the tools to effectively lead the strategic process. You will be guided through the key parts of this process and have an opportunity to further their exploration and practice.
By the end of the programme, you will have developed:
- A clear understanding of the board's role in strategic development and implementation
- A range of techniques to support the strategic process
- A deeper insight into how the board designs, implements and monitors marketing strategies
- An understanding of other business directors' approaches to marketing
You will also be able to access exclusive post-course e-learning resources to strengthen what you will have learnt during the course and make a step further in managing your company’s marketing strategy.
“This is an excellent course, informative, practical and challenging. Highly recommended!”
Jason Levy, director of fundraising & marketing, Midlands Air Ambulance
EIN News
provides powerful, real-time media monitoring, news aggregation & syndication services. Read the latest news about this topic. See:
