Guerilla Marketing for Artistes

Date: 25-Feb-17 to 25-Feb-17
Location: Norwich Union Towers / Nairobi / Kenya
Category: Education

'Artists often have a hard time getting their art work out there and appreciated. And it's not because it's not good work. It could be amazing work. But it's because you don't have the marketing/communication skills to let people know what you are doing.' - Evan Carmicheal, Entrepreneurial advisor, on 'How to Promote Your Book Without Spending Money'‘

The reality is that as artists, you are a business.  You are a brand. And marketing is as much a part of selling toothpaste as it is selling art…To make money in art is not “selling out” and unfortunately, many artists feel that way.’ - Adrian Salamunovic, co-founder of DNA 11/Canvas Pop

'Guerilla Marketing for Writers' is one-day workshop designed to turn artistes into recognizable, bankable, brands.Good for: Writers, musicians, actors, publishers, marketers, PR practioners etcVenue: Norwich Union Towers, Nairobi (limited space available)Date: February 25th, 2016In this workshop, you will learn about:•    Marketing Basics•    Frontal Assault - The News Release•    J. Conrad Levinson’s ‘200 Marketing Weapons’•    Authors in Marketing - Tales From the Battlefield•    Network Marketing – Forging Strategic Alliances!•    Artiste Branding•    E-mail Marketing - The Stealth Weapon!•    Utilizing Technologies•    ‘NicheCraft’•    Publicity vs Advertising•    Content Marketing

PLUS: Selected videos on literature and marketing

APPLY TO ATTEND: http://www.alexandernderitu.com/artistes2017.html

Exhibitors

Alexander Nderitu

Go to event website

EIN News provides powerful, real-time media monitoring, news aggregation & syndication services. Read the latest news about this topic. See: